Objective
Millward Brown approached Rok to create new concepts for their Healthmatters campaign; a subsidiary of their Healthcare Practice, which works with leading pharmaceutical and healthcare brands to deliver communications assessment, media evaluation, brand performance monitoring and marketing accountability. The new Healthmatters marketing campaign needed to reflect the Healthcare theme whilst being a specific and autonomous campaign in the healthcare sector.
Solution
Rok designed the brand theme for Healthmatters with an eye-catching creative of skeletal x-rays worked within the Millward Brown colour waves. The x-rays demonstrate Millward Brown’s unique expertise in providing their health sector clients with complete, clear and defined results from their market research. Using the creative them we rolled out brochures, invites and pop-ups. Due to the huge success of the campaign we were then commissioned to create an online presence for a quarterly Healthmatters newsletter. Rok designed and built a teaser e-flyer with a click through to an online portal. The portal housed 2 full articles and a video, acting as an online advisory for Millward Brown’s clients. The second stage broadcast comprised of a new e-flyer with 2 new articles and a video. Back issues were then held on the portal, allowing their clients to keep regular newsletter updates and the industry-specific latest information.
Results
The online Healthmatters campaign proved such a success that we are continuing the newsletters into a new year.
