Objective
To drive growth and uptake of Millward Brown’s leading copy testing solution “Link” by raising awareness it’s many client benefits within Millward Brown’s client services team. The global campaign required a brand and deliverables that would transcend borders and cultures across different continents.
Solution
Rok developed an inspiring brand to head up the campaign, utilising bold colours from the Millward Brown colour palette to emphasise the many assets and new innovations Link now has. The key feature of the campaign was a flash style interactive brochure for viewing online, delivering actionable recommendations, tips, tools and tactics to help promote link and its many USPs in an exciting and engaging manner. As part of the campaign a series of A3 posters were also produced along with an
e-flyer campaign to push Link to the front of client services minds, creating a new buzz and encouraging greater buy-in.
Results
The brand and subsequent deliverable created exactly the renewed interest in Link required The brand alone has shown an increase in positive brand beliefs, it is favoured amongst competitor identities and has widened appeal amongst additional audience groups. The interactive brochure was such as hit across the globe that we were commissioned by America to add even more discussion points.
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