Objective
To create a dynamic offline campaign for IT company, Morse. In a very straight laced sector we were given the challenge to make Morse stand out and grab attention whilst still appealing to the target audience who were used to more conventional advertising. Deliverables included press advertising, direct mail pieces and telemarketing.
Solution
To let our creative juices flow...think outside the box and off the wall! Our concepts captured all of Morse’s IT solutions in a humorous memorable and engaging way with everyday objects that anybody, whoever the target would understand, remember and importantly pass on to colleagues.
Results
The campaign was a huge success elevating the Morse brand. It communicated key messages very clearly through advertising and resulted in qualified sales leads.
Clients Comments
“rok provided us with a unique solution
to our brief. The campaign succeeded
in bringing Morse to front of mind and
provided us with qualified sales leads.”
SERVICES
