Objective
To raise the awareness of the VitalEyes product range amongst existing beauty-oriented 25-34 year old consumers and recruit new users to the brand.
Solution
Upon first receiving the brief, it was evident that the current VitalEyes brand did not accurately reflect the quality of the product. Through extensive competitor, market place and target audience research Rok developed the identity and strapline to combine the core brand values of VitalEyes; quality safe and trustworthy, in a modern consumer world. The new packaging showcases the quality of the VitalEyes brand and its offering. The structure of the packaging meant that VitalEyes products also enjoyed higher on shelf visibility. This well targeted campaign incorporated posters, bus backs, washroom ads, taxi tip-ups and POS within key stores around the UK. We also integrated an advertising campaign that ran in publications including OK, Hello and Closer.
Results
The result was a successful re-launch of the product with its new look, which lead to an increase in brand awareness and a significant uplift in sales.
Clients Comments
“Working with rok on the new advertising and pack design for Vital Eyes was a great experience! The rok team whilst fully appreciating both the internal and external challenges faced by the brand developed a dynamic consumer campaign and structural packaging options which moved the VitalEyes brand into the twenty first century.”
SERVICES
