Objective
All Bar One needed maximum exposure to create a new buzz and drive footfall to the re-launch of their Liverpool bar.
Solution
Rok designed a powerful creative theme to launch all the materials for All Bar One, including microsite, e-flyers, invites, vouchers and building banners. The initial concept included a city skyline, which was bespoke to Liverpool. The skyline graphic would be able to be tailored to each city and rolled out across subsequent new launches, with a chalkboard menu as a backdrop and high impact graphics to engage customers. We built and produced the microsite to best-practice, complete with all the special features, including booking and registration forms for party invites, twitter and a Google maps locator.
Results
All Bar One has seen a greater footfall from customers eager to experience the city vibe and stylish bar as well as making the most out of party nights and the promotional offers.
