Objective
To deliver a structured launch approach backed by dynamic and engaging offline and online creative to encourage greater footfall from new and existing customers.
Our solution
Rok utilised the Browns clock image, creating the ‘time’ theme that would work right across the board. Innovative yet simple touches such as the new launch counting down clock on the microsite to the ‘time for a treat’ offers designed in a concertina flyer embodied and fulfilled the time theme. Rok developed a fully integrated on brand campaign providing a sleek, fresh look with a clear direction forward for each new launch. All material designed needed to work alongside and compliment the style of the main website.
Rok have launched more than 8 Browns openings from Victoria to Glasgow all proving to be a huge success with parties being fully booked prior to the opening night.
Results
Rok’s work has successfully supported Browns launches, generating new interest and genuine databases for future marketing. Rok supplied the complete campaign solution on time and with measurable results.
Other Projects for Browns
