Objective
To re-design current packaging and design new brand to allow Nappy Sacks to compete against economy disposal nappy systems.
Solution
The rebranding encompassed packaging, advertising, website and advertorials which ran as an integrated part of the media promotions campaign.
Results
The packaging and media campaign led to position Nappy Sacks as the only way to dispose of nappies and an essential item for everyday nappy changing. This led to a massive increase in brand awareness as the premium nappy bag and helped Nappy Sacks find its way onto the shelves of many large stores around the UK.
Clients Comments
“rok produced a great new brand for nappy sacks and helped develop our brand through various tactical campaigns with flair and style.”
