Objective
To design an engaging and memorable advertising campaign to capture the latest gaming audience. Campaign to be rolled out across Europe.
Solution
Computer games have become increasingly intricate and the information given in advertising has to convey maximum information without compromising design. Basing the creative theme around the concept of the game we designed adverts that were strong and to the point. Having designed a complete range of marketing collateral the advertising was managed and placed by rok into key gaming publications across Europe.
Results
This campaign was incredibly successful in its objective. The knowledge regarding the Codemasters brand gained by those experiencing this campaign far outweighed that delivered by any other means previously implemented.
Clients Comments
“As well as developing creative and advertisements for some of our games, rok handles the resizing and placement of all our adverts throughout Europe, which is a huge responsibility they handle extremely well.”
SERVICES
