Objective
To design an exhibition stand for Data Storage event, Storage Expo, supported by a pre and post marketing strategy to drive existing and new prospects into Commvault’s arena maximising the opportunity to showcase their data storage solutions.
Solution
At such a huge event being unique was key to capturing attention. Rok designed a stand that structurally stood out from the competition, divided into four separate concepts around key business areas, we succeeded in creating four separate floor areas without impeding movement around the stand.
Each stand needs a draw, in the centre we designed an attention grabbling cocktail bar serving non-alcoholic colourful cocktails, which increased the foot flow through the stand. The space still felt open and easy for customers to move about in and absorb the information.
Results
The stand achieved its functional objective, but also created the desired high impact. CommVault had very positive feedback from everyone who attended the show including some fellow exhibitors. They also secured very good quality leads from the event.
Client Comments
“Rok always provide fantastic creative concepts and never fail to deliver. They are a great team to work with which makes my job so much easier.”
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