ROK DRIVES COMMVAULTS KEY OFFERINGS THROUGHOUT EMEA & BEYOND

Objective

The CommVault Simpana solution comprises De-duplication, Virtualisation, Archive and Back Up. To deliver a fully integrated campaign to differentiate CommVault from their competitors and communicate to existing customers and partners that CommVault Simpana offers the best data management solutions.

Solution

Rok created four fully integrated campaigns each with a life of 3 months that together restated the corporate value of CommVault. The campaigns conveyed the key messages for each part of Simpana solution to an audience from Europe, the Middle East and Africa (EMEA), Australia and parts of Asia. Iconic images were used for each individual campaign that became instantly recognisable as a strong story board helping build awareness of the CommVault brand and product. The campaigns were delivered throughout EMEA and Asia and delivered in seven languages. which maximised the return on CommVaults investment. Each campaign consisted of a mixture of the following elements : Direct Mail, Posters, Event roller Banners, E-flyers, Web Banners, and Microsites. Rok managed all print and fulfilment.

Results

The four campaigns increased awareness of the CommVault brand and products with results for click through to the microsites averaging at a real rate of 8.58% above the industry average.

Clients comments

"Rok delivered a series of 4 integrated campaigns that positioned CommVault Simpana as a market leading solution and meant we punched above our weight in a highly competitive market."