Objective
To create a new look for Marine to reflect their pre-eminent product and their premium position in the market place to run over a 3 year period the message must have longevity.
Solution
We planned and implemented a structured advertising strategy to be delivered quarterly over a 3 year period. The campaign was aimed at the end-user highlighting ConocoPhillips core values and caring culture whilst building and retaining valued trusting relationships. The old classic ‘a picture can tell a thousand words’ really did work in this environment. We created a campaign using evocative images that had a classic look while connecting an emotional rather than direct response. The creative stood out amongst competitors and engaged with the end user directly to express their culture
Results
The campaign needed longevity... it successfully ran over the period of 3 years championing ConocoPhillips whilst reinforcing the position of Conoco Marine as the leading oil supplier in the market place.
Clients comments
"We found rok to be very easy to work with, responsive to our tight deadlines, and the creative work speaks for itself."
Other Projects for ConocoPhillip's
SERVICES
