Objective
To create an online and offline campaign to direct the awareness of database managers and IT directors of companies using oracle 8i databases towards the CopperEye offering.
Solution
In a market where technological jargon can sometimes go into overload by stripping away the usual IT waffle, Rok maximized prominence of the key features resulting in a brochure and e-marketing campaign that was accessible to all levels of the IT sector. Using clever imagery and copywriting Rok created a campaign that stood out from the usual deliverables. This fresh approach meant the creative was not only engaging but memorable and fast became a talking point in the sector. We rolled out the creative theme across the brochure, an information pack, direct mail and pull up stands
Results
Daring to be different in a ‘safe creative’ market sector enabled CopperEye and their solutions to shine through as a key player in the market. The campaign helped to provide qualified sales leads.
Clients comments
"the account team at rok clearly understood the brief and exceeded it by delivering an outstanding campaign that clearly positioned us as a major player in our field."
