Objective
To design and build an e-marketing promotion for Diageo’s own brand Tanqueray drink to Gin drinkers via Mitchell’s & Butler’s database.
Solution
When designing e-marketing Rok always ensures the main headline and call to action appears above the fold and this was no exception. Using existing branding for Tanqueray Gin we designed a bold, engaging e-flyer that motivated the recipient to claim their free drink now. By simply filling out the form and taking it with them to claim the free drink the promotion increased sales of Tanqueray and footfall to the pubs. The e-flyer was rigourously tested on all email clients prior to dispatch.
Results
The campaign achieved a 26.9% click through rate well above the national average.
Clients Comments
“This has been sent to the brand team who are very happy with the results so far.”
