Premium Country Dining Group Websites
Objective
To design and build over 70 websites in 8 weeks for the premium country dining group, part of Mitchell's & Butler's Group.
Solution
Rok created a suite of websites that each had their own unique personality being up on trend reflecting their pubs modern and chic country styles. The six designs were created to engage with the consumer giving them a memorable experience. Above all they needed an online solution that gave them the flexibility to add new websites and update them easily with less expense. Rok proposed a unique, cost effective solution, creating a family of six concepts. Each site had the same navigation content but allowed each pub to hold its own identity. The whole site was built from the back end up. We built a bespoke content management system in Python Django, with the front-end code built in XHTML, CSS and JavaScript allowing the system to grow and adapt with the sites. The population of the sites was carried out via the CMS. As part of the e-marketing strategy, a register as a 'friend' mechanism was incorporated, acting as a profiling and data collection function. Rok also designs promotional and bespoke event e-flyers that are broadcast via the data collected to encourage customers to keep coming back.
Results
Our work has evolved the websites into a fully manageable and scalable website solution. Rok now manages over 80 websites for PCDG.
Clients comments
"Delivering 60 pub websites in 8 weeks was a tremendous challenge. Rok created a suite of websites that effectively delivered on all fronts, within budget and on time"
