Objective
Valor required a brochure that would set Wonderfire apart from their other ranges and position it as their premium brand in the marketplace.
Solution
We wanted to immediately set the Wonderfire brand apart so we chose to use an A4 landscape format and uncoated stock, to give a premium feel. We designed a cover that promoted four of the top selling premium products to get across the range of gas and electric fires. Using the landscape format gave us wide open spreads which allowed us to really show off the products and room sets selling a lifestyle to the customer while leaving open space for a contemporary modern style. Part of the challenge was demonstrating how the Mix and Match system worked, as in previous brochures this had been an issue. Designing a clear diagram at the front of the brochure allowed us to make this clear while a matching coloured box on each page showed options and features for that particular fire.
Results
The brochure generated awareness of the Wonderfire range as a Premium brand.
SERVICES
